Questions, answered.

Monarx Media is an award-winning traffic and conversion agency in Calgary, Alberta. We drive traffic to businesses through paid ads, SEO, AI search optimization and social media, then convert that traffic into clients with the strategy we build into websites, sales funnels, copywriting and marketing automation.

A traffic and conversion agency focuses on two things: bringing qualified visitors to a business (traffic) and turning those visitors into leads and paying clients (conversion). Every ad, search ranking and social post is connected to a website and funnel built to convert, so marketing spend turns into revenue.

Monarx Media is based in Calgary, Alberta, Canada, and works with businesses across Canada and the United States, mostly over Zoom.

Monarx Media was founded by Christine Johanson, Founder & CEO, a mechanical engineer turned digital marketer. Today the agency is run by a team of growth strategists, SEO and AI search specialists, copywriters, designers and automation experts.

We work with psychology and therapy practices, healthcare and wellness clinics, coaches and course creators, e-commerce and beauty brands, B2B and fintech companies, non-profits, engineering firms and post-secondary institutions.

Yes. We can support and direct an existing team, or handle everything from start to finish.

Book a free marketing audit. We’ll review your business’s current traffic and conversion, discuss your goals, and recommend next steps.

A fractional marketing team is an outsourced marketing department. Instead of hiring several specialists, your business works with one coordinated team that handles strategy, traffic, conversion, creative and automation on an ongoing basis.

A fractional CMO typically provides strategy and direction. A fractional marketing team provides that strategy plus the specialists who execute it, so plans turn into campaigns, websites and results.

It depends on scope: which channels your business needs and how much support is involved. We recommend a plan after a free marketing audit.

Yes. We can lead and support your existing team, or handle everything from start to finish.

Yes. Copywriting is one of our core services. We write every page in your brand voice, with a clear call to action on each one.

Yes. We structure each page with clear headings, service-specific pages, FAQs and schema markup, so search engines and AI assistants like ChatGPT, Google AI Overviews and Perplexity can understand what you do and who you serve.

Yes. Our automation team connects forms, calendars and email follow-up to your CRM, including GoHighLevel, so no lead slips through the cracks.

Yes. Many clients keep us on for ongoing website support, updates and campaign pages.

ClickFunnels gives the 2 Comma Club Award to entrepreneurs whose funnel has generated more than $1 million. Monarx Media wrote, designed and built the funnel that earned Fixe Beauty this award in 2022.

We build on ClickFunnels and GoHighLevel. If you already use a platform, we can work inside it.

Yes. We handle course strategy, the sales page funnel, course design assets, email campaigns and the membership area, so you can focus on teaching.

Yes. Each step of a funnel should focus on one action. Small changes to headlines, offers and follow-up emails can raise conversion rates significantly. We start with an audit of your current funnel.

Yes. We've led complete rebrands for organizations like HTAi (Health Technology Assessment International) and OsteopathyBC, covering branding, copy and website.

Yes. We learn your voice before we write. Clients often tell us our sales pages, video scripts and emails sound exactly like them.

People buy based on emotion, logic and urgency. We use storytelling to create connection, facts to build trust, and a clear reason to act now.

AI search optimization, also called Generative Engine Optimization (GEO) or Answer Engine Optimization (AEO), is the practice of making your business easy for AI assistants to find, understand and recommend. It covers tools like ChatGPT, Google AI Overviews, Gemini, Perplexity and Claude. It builds on good SEO, with extra focus on clear answers, structured data and consistent information about your business across the web.

SEO helps you rank in a list of search results. AI search optimization helps you get named inside the answer an AI assistant gives. Both depend on a fast, well-structured website with clear, trustworthy content, so we work on them together.

Technical fixes can take effect within weeks. Rankings and AI visibility usually build over several months, depending on your competition and where your website starts. We report progress monthly.

Yes. For practices and local businesses, we optimize your Google Business Profile, location pages and local listings so you show up when nearby clients search.

Instagram, Facebook and LinkedIn are our core platforms.

We do both. We plan the strategy, write the captions, design the graphics, and schedule and publish everything.

It can. One of our coaching clients regularly runs $20K–$30K launches entirely from organic social media. It works best as part of a connected strategy with your website, email and funnels.

GoHighLevel is an all-in-one CRM and marketing platform. It combines websites, funnels, contacts, email and SMS, calendars, payments and social media management in one place.

Yes. Christine has done internal sales consulting for companies like Beta Machinery Analysis, where reviewing client communication opened a new upsell channel.

Not when it's done well. Good automation sends the right message at the right time in your brand voice, which frees your team to have more personal conversations.

Yes. The Monarx team has developed, designed and delivered curriculum for SAIT's certificate programs, corporate training and continuing education.

Yes. Christine has written speeches and coached executives, including the Dean of the Schulich School of Engineering, whose events helped the school exceed its multi-eight-figure fundraising target.

Yes. See the Keynote Speaking page for her talk on Renaissance Leadership.