Keynote · Leadership · Brand
Christine Johanson · Keynote speaker

Renaissance leadership for a modern business world.

A powerful keynote that redefines leadership beyond titles, helping leaders blend vision, strategy and storytelling to build magnetic brands, stronger relationships and lasting impact.

For leaders shaping culture, growth and experience.

25Years on stage
800Largest audience
100K+Instagram audience
Christine Johanson, keynote speaker and founder of Monarx Media
Christine JohansonKeynote speaker
About Christine

Leadership today isn’t about titles.

It’s about influence, presence and meaning.

A former mechanical engineer (oil and gas) turned serial entrepreneur, Christine Johanson runs Monarx Media and the Queens Council Mastermind, and has partnered with businesses across Canada and the United States to scale growth, brand and impact, giving her firsthand understanding of both the art and science of leadership and business.

She works with leaders in business, sales and client-facing organizations to help them step into a more powerful identity, one where leadership extends beyond metrics into experience, belonging and legacy.

In a post-COVID, AI-driven world, people don’t want to feel managed. They want to feel connected, and part of something that matters. Christine’s work helps leaders create exactly that.

The talk

This talk empowers your leaders to…

See Christine in action, then explore the four ideas at the heart of the keynote.

i

See themselves as more than a job title

Leaders learn to see themselves not just as business operators, but as influencers, culture-shapers and holders of keys for the people they lead.

  • Recognize the influence they hold over trust, standards and energy, and how every decision shapes the culture around them each day.
  • Shift from managing tasks to unlocking potential, because leadership isn’t only about what you do. It’s about what you unlock in others.
  • Lead with presence and meaning, so teams and clients feel the difference in every meeting, conversation and interaction.
TrustStandardsEnergyExperienceMeaning
ii

Understand the Three Circles of Leadership & Influence

A simple but powerful framework for modern leadership. When these three circles align, leaders operate with clarity, confidence and consistency.

  • The Self: strengthen mindset, identity and presence, the foundation that every other part of leadership is built on.
  • The Inner Circle: lead with intention at home, with family and close relationships, so success at work doesn’t come at their expense.
  • The Outer World: bring that same clarity to business, clients, teams and community, without burnout or fragmentation.
MindsetIdentityPresenceAlignmentBalance
iii

Create a magnetic & unforgettable experience

In crowded markets, people don’t remember features. They remember how you made them feel. This is where loyalty, referrals and growth are born.

  • Elevate client relationships beyond transactions, so every interaction builds trust, loyalty and the referrals that grow a business.
  • Create a sense of pride and belonging for teams, turning everyday work into something people are proud to be part of.
  • Build genuine emotional connection without being “salesy,” and turn ordinary touchpoints into meaningful, memorable experiences.
LoyaltyReferralsBelongingConnectionGrowth
iv

Become storytellers, not just managers or salespeople

Every leader is already telling a story, whether they mean to or not. This keynote helps leaders tell one people remember, repeat and rally around.

  • Storytellers, not just sellers: communicate value through stories that connect, so clients choose with confidence instead of pressure.
  • Experience creators, not just project managers: design moments that make clients and teams feel seen, valued and part of something bigger.
  • Brand ambassadors, not just task coordinators: carry the brand into every conversation, building culture and reputation from the inside out.
StorytellingBrandCultureInfluenceLegacy
The Mona Lisa metaphor

Leadership that lasts.

Why does one painting draw millions of people to Paris, centuries later? Not because of size. Not because of volume. But because of meaning, mystery and emotional pull.

Using the Mona Lisa as a metaphor, Christine challenges leaders to ask:

  • What makes our brand unforgettable?
  • What draws people in, not just once, but repeatedly?
  • What experience are we truly creating?

This talk introduces the idea of Renaissance Leadership, embodying:

I

The Artist

Creativity, vision and emotional intelligence.

II

The Scientist

Business acumen, money, systems and strategy.

III

The Storyteller

Brand, culture and experience.

When these are integrated, leaders don’t just grow businesses. They create legacies.

Legacy by design

A brand that stands the test of time.

This keynote isn’t about short-term motivation. It’s about building a brand and culture people are proud of for years to come.

  • Building pride in what your team and brand represent
  • Creating cultures people want to belong to and stay in
  • Leading in ways that outlast change, tech and trends
  • Turning everyday interactions into lasting experiences
  • Leaving something meaningful behind for those who follow

Legacy isn’t accidental. It’s designed, one decision, one story, one experience at a time.

Outcomes

Your audience will walk away feeling:

This keynote isn’t a moment of hype. It creates a lasting shift in how your leaders think, feel and show up every single day.

  • Grounded in who they are and how they show up as leaders
  • Reconnected to the purpose and pride behind their work
  • Energized and focused, not overwhelmed or burned out
  • Clear on how they influence clients, teams and culture
  • Inspired to lead with intention, creativity and presence
Extended impact beyond the stage

Inspiration that turns into action.

Every attendee receives exclusive access to Christine’s signature online resources, designed to help them apply the keynote’s concepts to their work and life long after the event ends.

This ensures the keynote doesn’t end with inspiration. It turns into action, integration and measurable impact.

Included for every attendee
$997 value
per participant · included in the speaking fee
  • Social Media Academy: to strengthen leadership presence and visibility
  • The Storytelling Formula: a practical framework for brand, sales and communication
  • Custom Storytelling GPT Coach: an AI-powered guide that helps leaders apply the keynote to their business, brand and messaging
Book Christine

Book Christine for your leadership event.

Christine delivers a keynote that is motivating, grounding and unforgettable.

As part of the engagement, Christine features the organization and event across her Instagram platform, extending visibility to her audience of more than 100,000 followers.

If you’re bringing together leaders who:

  • Influence clients, teams and culture, and want that influence to build trust, loyalty and referrals
  • Want to lead with depth, not just drive, aligning mindset, relationships and business, minus burnout
  • Are building something they’re proud to put their name on: a brand and culture people want to join
Christine Johanson delivering a keynote to a full conference audience
Past stages

Twenty-five years on stage.

Christine has spoken to corporate, entrepreneurial and post-secondary audiences for 25 years, from 10 to 800 attendees. No matter the group size, she motivates and activates audiences to see themselves as more valuable players, contributors and producers. Together we rise!

Keynote speaker

Schulich School of Engineering

Year-end celebration for 365 fourth-year students at TELUS Spark: “You, Inc.: The Power of Your Personal Brand.”

Master of Ceremonies

Schulich Alumni Event

At The Palliser Hotel, moderating the Q&A session with guest speaker Suzanne West, founder of Imaginea Energy.

Keynote speaker

“JVology” Joint Venture Conference

Conference keynote speaker.

Private event

Glenbow Museum

Private event with Paul Hardy.

Guest speaker

Men’s Entrepreneur Mastermind Group

Guest speaker.

Your event

Your event could be next.

Bring Christine’s keynote to your leaders, team or conference.

Book a call
Moments on stage
Instagram

Follow Christine on Instagram.

Behind-the-scenes from the stage, leadership insights and brand storytelling, shared with a community of more than 100,000 followers.

Book Christine

Let’s chat about your event.

Book a call to talk through your event, audience and goals, or email [email protected].

What is Christine Johanson’s keynote about?

“Renaissance Leadership for a Modern Business World.” It redefines leadership beyond titles, combining the Artist (creativity and vision), the Scientist (strategy and systems) and the Storyteller (brand, culture and experience) to build magnetic brands, stronger relationships and lasting legacies.

Who is the keynote for?

Leaders in business, sales and client-facing organizations who influence clients, teams and culture, and who are building something they’re proud to put their name on.

What audience sizes does Christine speak to?

Christine has spoken to corporate, entrepreneurial and post-secondary audiences for 25 years, with audiences from 10 to 800 attendees.

What’s included with the speaking engagement?

Every attendee gets access to Christine’s Social Media Academy, the Storytelling Formula and a Custom Storytelling GPT Coach, valued at $997 per participant and included in the speaking fee. Christine also features the organization and event across her Instagram platform, reaching more than 100,000 followers.

“Leadership isn’t about being followed. It’s about creating something people are proud to belong to.”

Christine